La Passe Dé
2023

branding

poster
motion
textile

‘La Passe Dé’ is a fictional charity match organised by the Professional Football League, bringing together the best Ligue 1 players of the season in an all-star line-up. The visual identity developed highlights the festive and playful nature of the event, with the competitive aspect deliberately taking a back seat.

This first edition, held at the Stade de France, supports the Petits Princes charity, which makes the dreams of sick children come true.