ArchiChouette®
2023

branding
packaging

ArchiChouette is a game that originated from a request by a real client: the Maison de l’Architecture et de la Ville PACA (MAV PACA). The project involved creating the branding for a game where only the rules were set: using 50 transparent cards, players can build, layer, combine and even animate pictograms to get their friends to guess up to 135 words from the world of architecture.

The project covers the entire brand identity: naming, card design taking into account as many possible combinations as possible, visual identity, packaging and flyer.